Transgourmet optimises its promotional processes

Transgourmet

  • Transgourmet Holding AG is a wholesale company founded in 2008 and based in Basel

  • The company is part of the Coop Group

  • Second largest company in the European pick-up and delivery wholesale sector

  • Transgourmet serves customers from the catering and commercial sectors and is operating in Germany, Poland, Romania, France, Iberia, Austria and Switzerland

  • 219 stores

  • CHF 911.6 billion in sales (2021)

  • approx. 30,800 employees

Further information: www.transgourmet.de

Success Story

Transgourmet optimises its promotional processes

4 million promotion data records for over 50 stores in 4 sales areas and countries -
not an easy task to achieve efficient promotion management

  • Previous solutions with various system breaks (in-house developments, Excel, ...)

  • Relevant data was transferred multiple times manually from one tool to the next or via copy-paste

  • No single-point-of-truth, but data sovereignty distributed across several systems

  • Each division / country has its own solution

  • Many responsibilities (business roles) in the process and sales channel & country

  • Cumbersome integration of the promotion processes into the marketing measures

Mapping of the entire promotion process in an integrated solution

With the implementation of the new SAP PMR solution and the Promotion Planning & Calendar planning tool, Transgourmet is now able to offer its customers a seamless shopping experience across all sales channels. The marketing processes are now significantly faster and generate substantially less errors.

Solution

  • Mapping of the holistic promotion process with the combination of PP&C (promotion planning) and SAP PMR

  • Management of channel and country specifications via a standardised toolset with integration in SAP Retail

  • Control of roles and responsibilities via standardised authorisations

  • Efficient promotion processes: Definition of promotion types for SAP Retail through to checkout

  • Mapping of the entire marketing processes in an integrated solution with SAP CRM, SAP Retail, SAP Marketing Cloud and SAP CAR

Benefits

  • Significantly higher data quality in the offer right from the beginning

  • Transparent monitoring of processes and success analysis via downstream SAP systems

  • Reduction in process costs due to lower error rates and elimination of manual activities

  • Support for GK cash register solutions in all formats via a standardised structure

  • Rollout of the implemented solution in Poland and Romania possible with few adjustments

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With the new solution, we can massively increase data quality and efficiency in promotion management with over 4.3 million promotion data records and reduce process costs.

We are now in a position to plan and implement promotions in accordance with country-specific requirements across all sales channels.  

Transgourmet

Yvonne Thiele

CIO