Seasonal peaks such as Easter, Christmas or the summer sales present retailers with similar challenges every year: complex campaigns across numerous channels need to be planned, coordinated and managed efficiently. In this article, Alexander Kunkel, Managing Partner at retailsolutions and Head of the Promotion Management Competence Centre, shows how specialised SAP add-ons such as PP&C, as part of a modern system architecture, digitise advertising planning holistically and align it with the needs of a networked customer base.
